53 E State St Albion, PA 16401 Phone: (814) 756-4138
19 Public Square PO Box 1300 Andover, OH 44003 Phone: (440) 293-7605
1630 West 19th Street Ashtabula, OH 44004 Phone: (440) 964-8999
1853 Route 45 PO Box 273 Austinburg, OH 44010 Phone: (440) 275-3333
339 State Street Conneaut, OH 44030 Phone: (440) 593-6595
600 East Main Street PO Box 1300 Andover, OH 44003 Phone: (440) 293-7256
212 Plum St Edinboro, PA 16412 Phone: (814) 734-1655
665 South Broadway Geneva, OH 44041 Phone: (440) 466-3040
150 North Chestnut Street Jefferson, OH 44047 Phone: (440) 576-2265
6611 North Ridge Road Madison, OH 44057 Phone: (440) 417-0200
2420 Zimmerly Rd Erie, PA 16506 Phone: (814) 833-4550
3924 Clock Pointe Trail, Ste. 101 Stow, OH 44224 Phone: (844) 259-5473
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Friday, January 25, 2019/Categories: Bank News
Even as it embarks on its 135th year as a local independent community bank, Andover Bank is focusing hard on the future with plans for a facelift that should make it look better than ever.
On Feb. 4, the venerable financial institution will give its image a modern sheen by introducing a flurry of brand updates, including a new logo, website and signage.
The bank, which serves northeast Ohio and northwest Pennsylvania, is putting the finishing touches on an 18-month rebranding process designed to refresh its look while renewing its legacy.
“We’re a rarity in our service area,” says Steve Varckette, President and CEO. “A true community bank that devotes 100 percent of our time and attention to local individuals, families and businesses. That’s how it’s always been. This brand update is our way of recommitting to our community.”
More than 50 years old, Andover Bank’s current logo was ripe for an overhaul. Months of research, brand development and testing culminated in not just a new logo, but also a new look for every aspect of how the bank presents itself to the community.
Aside from the logo and signage, Feb. 4 also marks the introduction of a new website. It will feature easier navigation, broader content and responsive web design to assure the best possible experience on any type of device—smartphone, tablet or computer.
Andover Bank also invested in switching from a dot-com to a dot-bank domain. On Feb. 4, the bank’s two current URLs—www.andoverbankohio.com and www.andoverbankpa.com—will be retired and replaced by www.andover.bank.
The URL change simplifies Andover Bank’s web address, while also promising customers greater security.
Many banks are switching to a dot-bank domain because it’s exclusive to financial institutions and requires rigorous vetting to obtain. Considered an online stamp of trust, the dot-bank domain will assure customers they’re actually on Andover Bank’s website and not a copycat set up by cybercriminals.
The upcoming brand update also includes a new mobile banking app, which will be available for download via the App Store and Google Play on Feb. 4.
Online banking will participate in the refresh, too—a new look for the personal version of the service; all new features and functionality for the business version.
“Andover Bank has been a community mainstay for many, many years, but we’ve never been content to stay still,” says Craig Cumberworth, Senior Vice President of Retail Banking. “These changes to our brand will better reflect who we are while providing customers a better banking experience.”